Tuesday, August 26

RHETORIC 1 :: audience

read pages 3-5 from the aiga design brief about voting demographics. select one demographic to target for your message.

conduct additional research on your voting demographic in order to become more familiar with your audience’s needs and goals.

post your responses to the following questions on your blog:
1. what are some predominately shared values of this group? (broadly in life, not politics)

2. what political policies/issues are particularly important to this demographic in this election? why?

3. are there any cultural references your demographic identifies with? what?

4. what does their graphic landscape look like? (this is sometimes called a "visual audit") put another way, assemble a range of designed artifacts that are targeted toward this group - packages, posters, companies, logos, publications, etc.

5. including the aiga document and other sources, what are the issues cited for this group not voting?

include links to your research sources, including statistics and visual examples, that support your conclusions. Posts due to your blogs next class.

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